Plastic Free July

In 2021, 140 million people, from 190 countries, took part in Plastic Free July.


Globally they reduced 2.1 billion tonnes of waste and recycling including 300 million kgs of plastic consumption. As well as reduced the global demand by 2.3% of all bottled water, 3.1% of all fruit and vegetable packaging and 4.0% of all plastic straws. How insanely wild are those stats, let alone when you think about the humble beginnings of this challenge (hint its an aussie crew who started this!)! In 2011 Plastic Free July was simple with the founders, just seeking a simple vision, to live in a world free of plastic waste. This key initiative (Plastic Free July) steams from the Plastic Free Foundation which is an independent, not-for-profit charity that was started by Rebecca Prince-Ruiz and a small team in the local government of Western Australia.


Plastic Free July is now one of the most influential environmental campaigns in the world, which is epic, but there are still millions of tones of plastic being produced every year. Annually it is estimated that around 390 million tonnes (and increasing) of plastic is produced globally with more than 90% of this becoming waste.

Governments of all levels, organisations and people of the world want to be part of the solutions to address this ever growing problem and as demand for support / desire to make effective change is rapidly growing, Plastic Free Foundation must grow to meet the needs of this exploding social change movement. This requires substantial funding hence $1 from every sale from June - August is being donated to the Plastic Free Foundation. Let us know if you will be joining the 2022 Plastic Free July Campaign!? And to find out how we reduce plastic consumption within WBH, under each product you can find its sustainable packaging info under the tab 'Sustainability.'


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